Digital safety has never been more central for platforms operating in the adult market.
In a landscape where content circulates at high speed and responsibility over who publishes and who accesses it continues to grow, investing in robust technology is no longer a differentiator—it has become a necessity.
With this in mind, we have strengthened our rules, processes, and protection mechanisms to ensure an increasingly safe environment for both advertisers and users.
The latest initiative along this path is the integration with Thorn Safer technology, a global reference in the detection and prevention of online child exploitation.
We recently announced the integration of Thorn Safer, a technological solution developed by the U.S.-based organization Thorn, which specializes in detecting and preventing online child sexual abuse.
This initiative reinforces the brand’s commitment to the protection of minors, digital safety, and the fight against online child exploitation, aligning with international best practices in compliance and social responsibility.
Technology in Service of Protection
The rise in reports in Brazil highlights why automated prevention solutions are indispensable.
According to SaferNet Brasil, between January 1 and July 31, 2025, 49,336 anonymous reports of child sexual abuse and exploitation online were recorded, representing 64% of all cybercrime notifications during that period.
This data underscores the urgency of technologies capable of identifying, blocking, and removing illegal content with speed and precision.
It is within this context that the partnership with Thorn becomes even more relevant. Founded in 2012 by U.S. celebrities Ashton Kutcher and Demi Moore, Thorn is a nonprofit organization that operates globally in the development of technologies to identify and remove content related to child sexual abuse material.
Among its main solutions is Safer, a platform that uses artificial intelligence and hash databases (digital signatures) to automatically detect images and videos that may contain illegal material.
The system compares user-uploaded content against global databases and, in the event of a match, carries out immediate blocking and removal, while also generating reports for the appropriate authorities.
Commitment to Safety and Transparency
With the integration of this technology, we now operate with an automated system for verifying and blocking content that poses a risk of child exploitation, strengthening our security protocol and digital integrity.
