Every October, the world turns pink. It’s not just a color or a passing trend: it’s a reminder that breast cancer exists, that millions of people face it every year, and that early detection and support can make all the difference.
At Skokka, we believe that talking about health means talking about well-being, self-care, and respect for oneself and others. That’s why, on this October 1st, we want to join the global movement known as Pink October, or Breast Cancer Awareness Month.
A movement with history
This awareness month was established in 1985 thanks to the union of different health institutions and social organizations who understood that the best way to save lives was to talk more openly about the issue. The pink ribbon, the universal symbol of the fight against breast cancer, became an emblem of support and hope.
Today, almost 40 years later, October remains the moment when institutions, companies, and communities around the world organize campaigns, lectures, solidarity walks, and awareness actions. The goal remains the same: educate, prevent, and support.
The impact of breast cancer
Breast cancer is the most common type of cancer worldwide. According to the World Health Organization, more than two million new cases are diagnosed every year. Although it affects mostly women, it can also occur in men — something that often goes unnoticed.
But there is also hope: when detected early, breast cancer is highly treatable. That’s why awareness campaigns emphasize the importance of regular medical check-ups and self-examinations. One minute of attention in front of the mirror can mean a lifetime of difference.
Skokka’s commitment to well-being
Skokka is a space that connects people, built on trust, authenticity, and respect. And we believe that true respect begins with oneself. Taking care of your health, getting regular check-ups, listening to your body, and encouraging others to do the same are part of the culture of care we want to promote.
That’s why this October, we want to remind our entire community that prevention is key. Talking about it, sharing information, and breaking taboos can save lives.
How to take part in Pink October
There are many ways to join in — and all of them matter:
- Wear the pink ribbon. Put it on your clothes, your social media, your profile picture. It’s a simple gesture that conveys support and solidarity.
- Share reliable information. Help your friends, family, and followers learn more about the importance of self-exams and medical check-ups.
- Encourage screenings. If your loved ones haven’t scheduled theirs, motivate them to do so.
- Join local events. Many cities organize walks, talks, and charity campaigns this month. Your presence makes a difference.
- Listen and support. For those facing the disease, having someone who listens and cares is just as important as medical treatment.
Beyond October
Although October focuses global attention, prevention and support can’t be limited to just a few weeks. Breast cancer requires awareness all year round.
That’s why, at Skokka, we want this article to be more than a reminder for today — it’s an invitation to maintain the commitment always. Every month is a good month to take care of yourself and those you love.
A message of solidarity
On this October 1st, we raise our voices because we know that together we can amplify this message. We want everyone reading these words to feel that they are not alone: there is a global network that supports them, fights for them, and believes in the power of prevention.
Pink is not just a color. It’s hope, it’s life, and it’s community.
At Skokka, we work every day to create real connections and safe spaces. And today, more than ever, we say: take care, check yourself, support, and share.
Conclusion
Pink October is much more than a campaign. It’s a movement of millions of voices united to remind us that health is what matters most. At the start of this month, we invite you to take part: whether by wearing a pink ribbon, reminding your loved ones about the importance of check-ups, or joining community activities.
At Skokka, we believe that taking care of yourself and others is an act of love. And this month, we want all of us to be part of that great pink wave traveling the world with one message: prevention saves lives.
