{"id":14176,"date":"2026-08-07T13:30:08","date_gmt":"2026-08-07T16:30:08","guid":{"rendered":"https:\/\/blog.skokka.com\/br\/?p=14176"},"modified":"2026-08-07T13:30:09","modified_gmt":"2026-08-07T16:30:09","slug":"o-que-e-reputacao-ra1000","status":"publish","type":"post","link":"https:\/\/blog.skokka.com\/br\/2026\/08\/o-que-e-reputacao-ra1000\/","title":{"rendered":"O que \u00e9 reputa\u00e7\u00e3o RA1000 e por que ela importa pra voc\u00ea"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Voc\u00ea j\u00e1 viu esse selo, mas sabe o que ele significa?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea j\u00e1 viu esse selo, mas sabe o que ele significa? Se voc\u00ea j\u00e1 pesquisou uma empresa no <a href=\"https:\/\/blog.skokka.com\/br\/2025\/09\/skokka-e-indicado-ao-premio-reclame-aqui-2025\/\" data-type=\"post\" data-id=\"13654\">Reclame AQUI<\/a>, provavelmente notou uma palavra ou selo ao lado do nome dela: &#8220;\u00d3timo&#8221;, &#8220;Bom&#8221;, ou o mais cobi\u00e7ado de todos, a reputa\u00e7\u00e3o RA1000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o que esses termos realmente significam, e por que uma empresa se esfor\u00e7a tanto para conquist\u00e1-los?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como funciona a reputa\u00e7\u00e3o no Reclame AQUI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Reclame AQUI classifica as empresas em n\u00edveis de reputa\u00e7\u00e3o. Esse c\u00e1lculo leva em conta tr\u00eas coisas: o hist\u00f3rico de reclama\u00e7\u00f5es, as respostas que a empresa d\u00e1, e a avalia\u00e7\u00e3o que o pr\u00f3prio consumidor faz sobre como seu problema foi resolvido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De forma geral, os n\u00edveis mais baixos aparecem quando a empresa n\u00e3o resolve ou n\u00e3o responde \u00e0s reclama\u00e7\u00f5es. J\u00e1 os n\u00edveis mais altos aparecem quando a empresa demonstra consist\u00eancia: resolve problemas de verdade e deixa o <a href=\"https:\/\/blog.skokka.com\/br\/2025\/04\/skokka-aumenta-a-sua-presenca-em-portugal-com-a-nova-categoria-de-massagens-eroticas\/\" data-type=\"post\" data-id=\"12976\">consumidor satisfeito.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 o RA1000<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A reputa\u00e7\u00e3o RA1000 \u00e9 o n\u00edvel mais alto da plataforma. Esse selo sinaliza que a empresa resolve praticamente todas as reclama\u00e7\u00f5es recebidas. Mais do que isso: os consumidores ficam satisfeitos com a forma como cada problema foi resolvido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 uma nota que se conquista uma vez e fica para sempre. A empresa precisa manter esse padr\u00e3o de forma consistente. Isso acontece porque o c\u00e1lculo considera um hist\u00f3rico cont\u00ednuo, geralmente os \u00faltimos seis meses de atividade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que a reputa\u00e7\u00e3o RA1000 importa pra voc\u00ea, consumidor<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9 um term\u00f4metro de confian\u00e7a antes de fechar neg\u00f3cio:<\/strong> uma empresa com reputa\u00e7\u00e3o alta costuma ser mais transparente. Ela tamb\u00e9m se mostra mais disposta a resolver problemas. <\/li>\n\n\n\n<li><strong>Mostra que suas reclama\u00e7\u00f5es t\u00eam efeito:<\/strong> a empresa n\u00e3o d\u00e1 essa nota a si mesma. Milhares de outras pessoas, como voc\u00ea, constroem essa reputa\u00e7\u00e3o com suas pr\u00f3prias experi\u00eancias.<\/li>\n\n\n\n<li> <strong>Ajuda o mercado inteiro a melhorar:<\/strong> quando a reputa\u00e7\u00e3o fica p\u00fablica e vis\u00edvel, as empresas passam a investir de verdade em atendimento. N\u00e3o \u00e9 s\u00f3 imagem.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que isso importa pro Skokka<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nossa participa\u00e7\u00e3o no Pr\u00eamio Reclame AQUI 2026 est\u00e1 diretamente ligada a esse hist\u00f3rico de reputa\u00e7\u00e3o \u00e9 o primeiro crit\u00e9rio de elegibilidade que toda empresa precisa cumprir antes mesmo de poder concorrer. Ou seja: antes de pedir seu voto, tivemos que primeiro conquistar, com atendimento de verdade, o direito de estar nessa disputa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o: o que a reputa\u00e7\u00e3o RA1000 diz sobre uma empresa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entender o que est\u00e1 por tr\u00e1s desses selos ajuda voc\u00ea a fazer escolhas mais informadas, n\u00e3o s\u00f3 sobre o <a href=\"https:\/\/skokka.com\" data-type=\"link\" data-id=\"skokka.com\">Skokka<\/a>, mas sobre qualquer empresa que voc\u00ea pesquisar no Reclame AQUI. E para n\u00f3s, cada n\u00edvel de reputa\u00e7\u00e3o RA1000 que conquistamos \u00e9 reflexo direto de conversas e experi\u00eancias reais com voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 viu esse selo, mas sabe o que ele significa? Voc\u00ea j\u00e1 viu esse selo, mas sabe o que ele significa? Se voc\u00ea j\u00e1 pesquisou uma empresa no Reclame AQUI, provavelmente notou uma palavra ou selo ao lado do nome dela: &#8220;\u00d3timo&#8221;, &#8220;Bom&#8221;, ou o mais cobi\u00e7ado de todos, a reputa\u00e7\u00e3o RA1000. Mas o [&#8230;]<\/p>\n","protected":false},"author":28,"featured_media":14177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[366],"tags":[213,231,363],"class_list":["post-14176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premio-reclame-aqui","tag-acompanhantes-skokka","tag-dicas-para-acompanhantes","tag-premio-reclame-aqui-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 reputa\u00e7\u00e3o RA1000 e por que ela importa pra voc\u00ea - Blog oficial do Skokka<\/title>\n<meta name=\"description\" content=\"Entenda o que \u00e9 a reputa\u00e7\u00e3o RA1000 no Reclame AQUI, como ela \u00e9 calculada e por que esse selo de confian\u00e7a importa tanto pra voc\u00ea quanto para empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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